The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. It is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation to another through institution.
Education in its broadest sense is any actor experience that has a formative effect on the mind, character or physical ability of an individual.
As this is need of time for institutions market themselves. The research paper is an attempt to discuss a marketing required in education sector. Key words: ATL, BTL, TTL Education Industry
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